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Many startups and some existing companies may not grow as intended due to limited resources that are meant to drive sales. This is because for proper and effective marketing promotion to be run there is needed to start and strengthen an n internal marketing department. Alternatively, an external marketing consulting firm may be hired so that it can help drive the companies’ agenda. The only challenge is the cost of running such marketing campaign may be prohibitive. Therefore, due to the aforementioned challenge, companies and business enterprises may not meet the business objectives like penetrating the market with new products, expanding the market for existing company products, cutting a niche for the company brand or achieving competitive advantage over competitors in the same industry.
Limitation of financial resources to a start-up or an existing company is not an impediment to running a marketing campaign. All that is needed is for the management to brainstorm and come up with simple innovation approaches that can still make some difference. There are many approaches that can be considered to enrich the brand of the company to the intended target market by use of custom flash drives that come with various benefits. Given that not all companies have the financial muscle to run a serious campaign, a company may become a little innovative and use simple but cost effective media like custom USB. For purposes of reducing the promotional budget, a company management may resolve to acquire promo flash drives with low capacity like one GB and distribute them strategically to the target customers and still make an impact. In view that the general principle is to have brand exposure, promo flash drives will still serve the purpose. The other major advantage of using custom USB is that, by putting logo or brand colors, customers have the image of the business wherever they are since they carry the information that they require using the USB. Further, even when using the flash drive on desktops or laptops, the brand exposure is well presented and it is engraved the impact may be for a very long time. Another considered advantage of custom USB is that the promo flash drives can be presented as gifts to family members, friends, best-performing employees and loyal customers. Irrespective of the recipient the gain is on the brand exposure occasioned by the action. Moreover, promo flash drive can be made in different styles, shapes, dimensions and different materials like wooden USB which has a friendly feel or leather which present mature style and color that represent the brand. All these approaches are ideal for business promotion. In conclusion, it is very easy to differentiate the custom USB from the rest because of the unique identity.
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